MANAGER’S NOTE:
- It is important that the sales agent have a pre-determined pitch for the topics that they discuss often. It allows them to easily and naturally tell the story for each topic.
- Be sure to listen to their presentations and pitches to ensure they are accurate and that the agent is representing the information correctly.
- Encourage the agent to add new information to their presentation as changes occur.
Your 30 Second Pitch
The way you present the information to the customer will set the tone for how they connect with you, the home and the community. Use the natural flow of storytelling to paint a picture of the information rather than providing facts. This will help the customer connect to you and the community.
The top sales agents use similar stories or pitches each time they present the information, tailoring them slightly to meet the interest of the customer. From time to time review your sales pitch to consider how you can connect with the customer.
- How will the customer feel in their new home?
- What will life be like in the new community?
- What type of friends and sense of community will they feel in their new home?
- How does it feel to upsize or downsize?
- How can you connect with the customer’s unique situation to make the sale?
Mastering a good pitch will help you seamlessly transition information and details into your presentation. You should consistently work to tweak your 30 second pitch for at least the following topics:
- An overview of the general area where the community is located
- The GL Homes builder story
- Your community summary and what makes it unique
- Demonstrating the first model
- Explaining the lifestyle
Please Complete the Following Worksheet
Create Your 30 Second Pitches
Download and complete the below forms to use what you have learned so far and create your 30 second pitches.