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FILL YOUR PIPELINE

MANAGER’S NOTE:

The top agents in any community seem to always have customers ready to purchase. This is because they have pipelines of customers they have cultivated over time and broker relationships that produce consistent qualified customers. Help agents that are struggling to identify how they can create a pipeline of customers and develop lasting broker relationships.

Fill Your Pipeline

There are 2 types of sales you will make.

  1. The first comes from customers that walk in the door and are ready, willing, and able to buy, and easily sold on the community. This is an easy sale and will make up 50% of your business.
  2. The second segment comes from working the customers and following up with them.

You should constantly be lining up your future sales. These are the sales that come from:

  • Customers you stay in touch with
  • The realtor relationships you build

The more pipelines of customers you set up, the more sales you will make. Some sales will take months or years to come to fruition. However, agents that do consistent follow up have consistent streams of business.