Overview
Mastering your community boils down to becoming an expert of your community. You should know every detail of the homes, community and the surrounding areas. You should be an expert in the lifestyle of the community and know exactly how your customers will enjoy life in a GL Home.
When you’re the expert, you are the go to person for the buyer, their referrals and the realtor community.
Reexamine the Big Picture
Every 6 months you should review what makes your community special and why a customer would want to live in your community. Consider the following:
- Drive the area, are there any new local restaurants?
- What areas are the homeowners talking about that would be attractive to a new customer?
- Were there any new attractions added to the area?
- Who is your main competition?
- Is there any new competition that you should know about and how they affect the way you will sell?
