Overview
It is no secret that through GL’s marketing efforts sales associates are offered many opportunities and leads. The key to converting the prospect into as many sales as possible is a successful follow up plan. Determine how you want to follow up with the customers you meet. Most importantly, stick to the plan.
The best way to create your plan is to schedule time to follow up with customers on a Daily/Weekly/Monthly schedule. For customers that you feel are more interested, take a more direct approach.
Tools for Follow Up
- Try to create a reason to follow up with the customer. This can be a community update, sales update, or an answer to a question
- For customers that are interested, create a reason to call the same day or day after
- Utilize the Traffic “Hot Prospect” system to organize your interested prospects and build a list of prospective buyers. This list can be exported and should be reviewed daily or weekly
- While you can use all forms of communication, making phone calls will lead to better response and insight.
- Update your notes in the Traffic System to make sure you are always up to date
- Consistent follow up is the key to staying in front of buyers