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  7. The Critical Sales Path

YOUR SALES PATH

“Most people buy not because they believe, but because the salesman believes.” – Ben Feldman

Overview

In this section we will review the steps you will take to make a sale. We will review how to interact with the customers throughout the sales process.

Selling for GL Homes

GL Homes communities are designed to offer more support than any other builder. We build the sales offices with tools to give you the ability to sell easily and to as many customers as possible. You will use these tools to work the high volumes of traffic and prospects that will be drawn to the sales center. This section will show you the best way to handle your customers.

The Critical Sales Path

Each day, you will encounter many different buyers with unique needs. Having a road map for each interaction with your customers is vital to getting the results you desire. Becoming comfortable with the critical sales path will give you the tools to lead the customer to the finish line. Your sales path will include the following steps: